Web Analytics Demystified - Getting there at least
Jermiah, Web strategy guru at PodTech and fellow Media 2.0 Workgroup memeber has a great video interview with Eric Peterson posted on his blog.
They discuss Engagement, Attention an Analytics. Great chat - well worth a watch.
I have previously proposed some new concepts for syndicating Attention analytics information called Audient and Attent Streams which will go a long way in helping us move beyond pageviews and server logs.
I also appreciate Eric’s approach of multiple factors for measuring Engagement. Very much like our Personal Relevancy engine, we don’t think that any single factor or method is enough for determining the importance of an item to a user - so rather we create a complex algorithm that takes many things into account proportionally.
Check out the interview on Jeremiah’s Blog and check out Eric Peterson’s consulting company Web Analytics Demystified.
Tags: analysis, attention, engagement, ericpeterson, jeremiahowyang, Media 2.0, personal relevancy, web 2.0
