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"Particls is the coolest thing I've seen in quite a while"
Marshall Kirkpatrick


"I could even see my folks getting excited about this"
SuperHelix (User)

"Particls has every chance of becoming [a] standard"
Michael Mahemoff
Software as She's Developed



Opening up Attention Silos

Alex Iskold over on Read/Write web writes once again about the Attention Economy. He eloquently describes the state of proprietary Attention silos and the need for open standards and APIs for capturing and remixing Attention Data and profiles.

He rightly points out that APML could be a key driver to bringing about a more open and transparent ecosystem.

The APML Workgroup is still growing and the first round of APML supported apps are now well underway starting with Particls, then with Engagd and with Dandelife, Cluztr and iStalkr (using the Engagd API).

Read his post to learn more.

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This is a blog about using Attention Data to help users filter the noise and experience a personally relevant Internet. It is written by the two founders of Faraday Media - the creators of Particls and co-authors of APML.


Ashley Angell: Co-Founder/CTO: Entrepreneur, Code Guru and TV Addict

Chris Saad: Co-Founder/CEO: Entrepreneur, Media Junkie and Attention Ninja

Paul Jones: Chief Architect: Problem Solver, Abstraction Genius and Code Monkey